Privacy policy
Femily Limited
Effective date: 27 August 2026
This policy explains how Femily Limited collects, uses and protects your personal data when you visit femily.co, when you buy Femily Pro or Femily VIP, and while you are a member, and the rights you have over that data.
It is written in plain language. If anything is unclear, contact us using the details in the final section and we will be glad to help.
Question for review
Unconfirmed. This policy is a draft. Every block marked like this one is a question that has to be answered before the page is public, and Michael Rock answers it. The draft describes what happens when somebody buys, and it does not describe a sign-up form, because this website has none.
1. Who we are
Femily Limited is the data controller responsible for your personal data. We are a company registered in Ireland, operating a performance coaching brand for female athletes.
Company: Femily Limited
Registered office: Raheenteigue, Tinahely, Co. Wicklow, Ireland
Contact for data and privacy matters: admin@femily.co
2. What this policy covers
This policy covers personal data we collect when you:
- visit femily.co;
- buy Femily Pro or Femily VIP through our checkout;
- take part in Femily Pro or Femily VIP as a member;
- contact us directly by email.
It does not cover third-party websites we link to, including the checkout and community platform we use. Those services have their own privacy policies, and we encourage you to read them.
The New Rules guide at newrules.femily.co is covered by the separate privacy policy published on that site.
3. The personal data we collect
We collect different categories of data depending on how you interact with us, and we only collect what we need.
3.1 When you visit femily.co
This website has no forms and no account. You can read every page of it without telling us who you are.
We use Vercel Web Analytics to understand how the site is used. It gives us aggregate figures, for example how many people visited a page and where they came from, and it is designed by its provider to work without cookies and without tracking you across other websites. It does not build a profile of you and is not used for advertising.
When you press a button that leads to our checkout, we record that a checkout button was pressed, which product it was for, and which part of the page it was on. That record is not tied to you or to your device, and it is used only to see which parts of the page lead people to the checkout.
3.2 When you buy Femily Pro or Femily VIP
Our checkout runs on Circle, and payments are processed by Stripe. When you buy, Circle and Stripe collect the information needed to take your payment and give you access, which includes your name, your email address and your payment details. Payment card details are handled by Stripe and are never seen or stored by us.
Question for review
Unconfirmed. Exactly which fields the Circle checkout collects, and which of them Femily can see afterwards (name, email address, and whether anything else such as a phone number or a sport is asked for). Michael confirms from the Circle checkout settings.
3.3 While you are a member
Your community profile. Femily Pro includes a private community on Circle. Your profile there, which includes your name and anything you choose to add to it, and anything you post, is visible to the other members of that community and to your coaches.
Your training. Your programming is delivered through BridgeAthletic. To deliver it, BridgeAthletic holds an account for you and the training you record in it.
Question for review
Unconfirmed. What personal data the BridgeAthletic account holds: whether it is created from your name and email address alone, and whether the training you log there (sessions completed, loads, notes) is stored against you and visible to your coaches. Michael confirms.
Femily VIP. VIP includes a weekly check-in with your coach and direct contact between sessions. What you tell your coach in those conversations is used to write and adjust your programme.
Question for review
Unconfirmed. Whether coaching conversations collect information about your health, such as injuries, illness, menstrual cycle or pregnancy, and if they do, on what basis it is processed. Information about your health is special category data under the GDPR and needs an explicit basis, usually your explicit consent, which this policy does not yet ask for. Michael confirms with Lucy and Orlaith what a check-in actually asks, and how it is recorded.
3.4 When you email us
If you email us directly, we receive your email address and whatever information you choose to include in your message.
4. How we use your data, and our lawful basis
Data protection law requires us to have a lawful basis for using your personal data. The bases we rely on are set out below.
| What we do | Why | Lawful basis |
|---|---|---|
| Take your payment and give you access to what you bought | To deliver Femily Pro or Femily VIP. | Performance of our contract with you. |
| Run the members' community and deliver your programming | To provide the product you are paying for. | Performance of our contract with you. |
| Write and adjust your programme in Femily VIP | To coach you. | Performance of our contract with you. |
| Keep records of your purchase | To meet our accounting and tax obligations. | Our legal obligations. |
| Send you emails about your subscription | To tell you about your access, your payments and changes to what you have bought. | Performance of our contract with you. |
| Respond to your messages | To answer questions and provide the information you request. | Your request, and our legitimate interest in supporting people who contact us. |
| Understand how femily.co is used | To see what is working so we can improve the site. | Our legitimate interest in running and improving our business. |
5. Marketing emails
This website has no sign-up form, and visiting it does not add you to any list.
Emails about your subscription, such as a receipt, a change to your access or a change to what you have bought, are part of the service and are not marketing emails.
Question for review
Unconfirmed. Whether buying Femily Pro or Femily VIP adds you to our marketing list in Loops, and if it does, on what basis: a consent box at the checkout, or the existing-customer exemption in Irish law for marketing similar products to a customer who was given the chance to opt out when their details were collected. The two need different wording here and different set-up in Circle and Loops. Michael confirms what happens to a buyer's email address today, and decides which it is to be.
If we do send you marketing emails, every one of them will contain an unsubscribe link, and you can also email admin@femily.co to be removed at any time. Withdrawing consent does not affect anything we did with your data before you withdrew it, and it does not affect your subscription.
6. Who we share your data with
We do not sell your personal data, and we never will. We share it with a small number of service providers who help us run Femily. These providers act on our instructions and are bound to protect your data. They are:
| Provider | What they do for us |
|---|---|
| Circle | Provides our checkout and the members' community, and holds your membership record. |
| Stripe | Processes payments. Stripe handles your card details directly; we do not see or store them. |
| BridgeAthletic | Delivers your training programming and holds your training account. |
| Loops | Sends our emails and holds the contact details needed to send them. |
| Vercel | Hosts femily.co and provides the analytics described in section 9. |
Question for review
Unconfirmed. Whether this list is complete. In particular: whether our accountant receives anything that identifies individual customers rather than totals; whether email to admin@femily.co is handled by a provider who should be listed; and whether any automated Instagram messaging tool is still in use. Michael confirms.
We may also share your data where we are legally required to, for example in response to a valid request from a public authority, or to establish or defend legal claims.
7. Where your data is processed
Some of our service providers are based outside the European Economic Area, including in the United States. Where your personal data is transferred outside the EEA, we make sure it is protected by an appropriate safeguard recognised under data protection law. In practice this means the provider is covered by the European Commission's Standard Contractual Clauses, the EU-US Data Privacy Framework, or another lawful transfer mechanism.
If you would like more detail on the safeguard that applies to a particular provider, contact us at admin@femily.co.
8. How long we keep your data
We keep your personal data only as long as we need it.
- Your membership and purchase records: for as long as you are a member, and afterwards for the period required to meet our legal, accounting and tax obligations.
- Your community profile and posts: for as long as you are a member.
- Your training records: for as long as you are a member.
- Marketing contact details: until you unsubscribe or ask us to remove you. We may keep a minimal record of your request so that we do not contact you again in error.
- Email correspondence: for as long as needed to deal with your query and to keep a reasonable record of our communications.
Question for review
Unconfirmed. What happens to your community profile, your posts and your training records when you cancel: whether Circle and BridgeAthletic delete the account, keep it dormant, or keep it until we remove it, and how long we intend to keep any of it after you leave. Michael confirms, and the three bullets above change to match.
You can ask us to delete your data at any time by emailing admin@femily.co. Section 10 explains your rights.
9. Cookies and analytics
femily.co sets no cookies, and does not ask you to accept any. The analytics described in section 3.1 work without them.
Our checkout and our members' community run on Circle, and payments run on Stripe. Those services set their own cookies on their own pages, under their own privacy policies.
If we ever introduce cookies or tracking on femily.co that require your consent, we will update this policy and ask for your consent before they are used.
10. Your rights
Under the General Data Protection Regulation and Irish data protection law, you have the following rights over your personal data:
- The right to be informed about how we use your data, which is the purpose of this policy.
- The right of access to the personal data we hold about you.
- The right to rectification if any data we hold about you is inaccurate or incomplete.
- The right to erasure of your personal data in certain circumstances, sometimes called the right to be forgotten.
- The right to restrict processing of your data in certain circumstances.
- The right to data portability, allowing you to obtain and reuse your data.
- The right to object to our processing of your data, including objecting to marketing at any time.
- The right to withdraw consent at any time, where we are relying on your consent.
You will not be charged for exercising your rights, and we will respond within one month. We may ask you to confirm your identity before we act on a request, so that we do not disclose your data to anyone else.
11. Age
Question for review
Unconfirmed. Whether Femily Pro and Femily VIP are sold to players under 18. Club ladies football and camogie squads include teenagers, and if a player under 18 can buy, this policy has to say what is asked of a parent or guardian and the checkout has to ask it. Michael confirms with Lucy and Orlaith, and this section is written once he has.
12. How to exercise your rights, and how to complain
To exercise any of the rights above, or if you have any question about this policy or your data, contact us at admin@femily.co. We will be glad to help.
If you are not satisfied with how we have handled your data or your request, you have the right to lodge a complaint with the Irish data protection authority:
Data Protection Commission 21 Fitzwilliam Square South, Dublin 2, D02 RD28 Website: www.dataprotection.ie
We would appreciate the chance to address your concerns before you approach the Commission, so please do consider contacting us first.
13. Changes to this policy
We may update this policy from time to time, for example if we change how we work or introduce new services. When we make a significant change, we will update the effective date at the top of this policy and, where appropriate, let you know by email.
14. Contact us
If you have any questions about this privacy policy or about how we handle your personal data, please contact us:
Femily Limited Raheenteigue, Tinahely, Co. Wicklow, Ireland Email: admin@femily.co