Privacy policy
Femily Limited
Effective date: 1 September 2026
This policy explains how Femily Limited collects, uses and protects your personal data when you visit femily.co, when you buy Femily Pro or Femily VIP, and while you are a member, and the rights you have over that data.
It is written in plain language. If anything is unclear, contact us using the details in the final section and we will be glad to help.
1. Who we are
Femily Limited is the data controller responsible for your personal data. We are a company registered in Ireland, operating a performance coaching brand for female athletes.
Company: Femily Limited
Registered office: Raheenteigue, Tinahely, Co. Wicklow, Ireland
Contact for data and privacy matters: admin@femily.co
2. What this policy covers
This policy covers personal data we collect when you:
- visit femily.co;
- buy Femily Pro or Femily VIP through our checkout;
- take part in Femily Pro or Femily VIP as a member;
- contact us directly by email.
It does not cover third-party websites we link to, including the checkout and community platform we use. Those services have their own privacy policies, and we encourage you to read them.
The New Rules guide at newrules.femily.co is covered by the separate privacy policy published on that site.
3. The personal data we collect
We collect different categories of data depending on how you interact with us, and we only collect what we need.
3.1 When you visit femily.co
This website has no forms and no account. You can read every page of it without telling us who you are.
We use Vercel Web Analytics to understand how the site is used. It gives us aggregate figures, for example how many people visited a page and where they came from, and it is designed by its provider to work without cookies and without tracking you across other websites. It does not build a profile of you and is not used for advertising.
When you press a button that leads to our checkout, we record that a checkout button was pressed, which product it was for, and which part of the page it was on. That record is not tied to you or to your device, and it is used only to see which parts of the page lead people to the checkout.
3.2 When you buy Femily Pro or Femily VIP
Our checkout runs on Circle, and payments are processed by Stripe. The checkout asks for your email address, your card number with its expiry date and security code, your country and your full name. You can also give a business name, and that is optional.
Your card details go to Stripe, and we never see them. What we see, in Circle, is your name and your email address.
The terms of your membership are at femily.co/terms.
3.3 While you are a member
Your community profile. Your membership includes a private community on Circle. Your profile there, which includes your name and anything you choose to add to it, and anything you post, is visible to the other members of that community and to your coaches.
Your training. Whether you are a Femily Pro or a Femily VIP member, we create a BridgeAthletic account for you. It holds your programme and the training you record in it, and your coaches can see it. If you are a Femily Pro member, that is all we hold about your training: there is no intake form and no check-in.
Femily VIP. Femily VIP is one-to-one coaching, and to coach you your coach needs to know about your health. We collect health information from Femily VIP clients, and only from Femily VIP clients, in three places:
- The intake form, which you complete on Jotform when you join. It asks about your medical history, injuries, your menstrual cycle and pregnancy.
- The weekly check-in, a form in BridgeAthletic, which asks how you are feeling, how training went and what stage of your cycle you are at.
- Your messages with your coach on Circle, where your check-in is discussed.
Only your coaches, Lucy Rock and Orlaith Curran, can see any of it.
Information about your health is special category data under the GDPR, and we process it on the basis of your explicit consent, which you give on the intake form. You can withdraw that consent at any time by emailing admin@femily.co or by telling your coach. Without it your coach cannot safely write a programme built around you, so withdrawing it ends your VIP coaching. You can keep Femily Pro.
3.4 When you email us
If you email us directly, we receive your email address and whatever information you choose to include in your message.
4. How we use your data, and our lawful basis
Data protection law requires us to have a lawful basis for using your personal data. The bases we rely on are set out below.
| What we do | Why | Lawful basis |
|---|---|---|
| Take your payment and give you access to what you bought | To deliver Femily Pro or Femily VIP. | Performance of our contract with you. |
| Run the members' community and deliver your programming | To provide the product you are paying for. | Performance of our contract with you. |
| Write and adjust your programme in Femily VIP | To coach you. | Performance of our contract with you. |
| Use the health information you give us as a Femily VIP client | To write a programme that is safe for you and built around you. | Your explicit consent, under Article 9(2)(a) of the GDPR, given on the intake form. Section 3.3 explains what happens if you withdraw it. |
| Keep records of your purchase | To meet our accounting and tax obligations. | Our legal obligations. |
| Send you emails about your subscription | To tell you about your access, your payments and changes to what you have bought. | Performance of our contract with you. |
| Email you about Femily's own products and services | To tell you about new programming, guides and Femily VIP. | Our legitimate interest in keeping our customers informed. Section 5 explains how to opt out. |
| Respond to your messages | To answer questions and provide the information you request. | Your request, and our legitimate interest in supporting people who contact us. |
| Understand how femily.co is used | To see what is working so we can improve the site. | Our legitimate interest in running and improving our business. |
5. Marketing emails
This website has no sign-up form, and visiting it does not add you to any list.
Emails about your subscription, such as a receipt, a change to your access or a change to what you have bought, are part of the service and are not marketing emails.
Once you are a member, we may email you about Femily's own products and services, including new programming, guides and Femily VIP. We do this on the basis of our legitimate interest in keeping our customers informed, and the rule in Irish law that lets a business tell an existing customer about similar services when she was given the chance to opt out at the time her details were collected.
Every such email contains an unsubscribe link, and you can also email admin@femily.co to opt out at any time. Opting out changes nothing about your membership.
6. Who we share your data with
We do not sell your personal data, and we never will. We share it with a small number of service providers who help us run Femily. These providers act on our instructions and are bound to protect your data. They are:
| Provider | What they do for us |
|---|---|
| Circle | Provides our checkout and the members' community, and holds your membership record. For a Femily VIP client, it also holds her messages with her coach. |
| Stripe | Processes payments. Stripe handles your card details directly; we do not see or store them. |
| BridgeAthletic | Delivers your training programming and holds your training account. For a Femily VIP client, it also holds her weekly check-in answers. |
| Jotform | Hosts the Femily VIP intake form, and holds the answers and the consent record. |
| Loops | Sends our emails and holds the contact details needed to send them. |
| ManyChat | Sends automated replies to comments and messages on our Instagram account, on our behalf. |
| Zoho | Provides the admin@femily.co mailbox. |
| Vercel | Hosts femily.co and provides the analytics described in section 9. |
Instagram is Meta's platform, and what you post or send there is under Meta's own terms and privacy policy.
We may also share your data where we are legally required to, for example in response to a valid request from a public authority, or to establish or defend legal claims.
7. Where your data is processed
Several of our service providers are United States companies, and some of your data is stored in the United States. Where your personal data is transferred outside the European Economic Area, it is protected by a safeguard recognised under data protection law: the European Commission's adequacy decision for the EU-US Data Privacy Framework where the provider is certified under it, and standard contractual clauses otherwise.
If you would like more detail on the safeguard that applies to a particular provider, contact us at admin@femily.co.
8. How long we keep your data
We keep your personal data only as long as we need it.
- Your membership and purchase records: for six years after your membership ends, which tax and accounting law requires.
- Your community profile: removed within 30 days of your membership ending. Your posts stay after you leave, because other members' conversations depend on them, and we remove them if you ask.
- Your training account: deleted within 30 days of your membership ending.
- Your health information as a Femily VIP client, the intake form and your check-in answers: deleted within 30 days of your VIP coaching ending. Your messages with your coach stay on Circle until your profile is removed.
- Marketing contact details: until you unsubscribe or ask us to remove you. We may keep a minimal record of your request so that we do not contact you again in error.
- Email correspondence: for as long as needed to deal with your query and to keep a reasonable record of our communications.
You can ask us to delete your data at any time by emailing admin@femily.co. Section 10 explains your rights.
9. Cookies and analytics
femily.co sets no cookies, and does not ask you to accept any. The analytics described in section 3.1 work without them.
Our checkout and our members' community run on Circle, and payments run on Stripe. Those services set their own cookies on their own pages, under their own privacy policies.
If we ever introduce cookies or tracking on femily.co that require your consent, we will update this policy and ask for your consent before they are used.
10. Your rights
Under the General Data Protection Regulation and Irish data protection law, you have the following rights over your personal data:
- The right to be informed about how we use your data, which is the purpose of this policy.
- The right of access to the personal data we hold about you.
- The right to rectification if any data we hold about you is inaccurate or incomplete.
- The right to erasure of your personal data in certain circumstances, sometimes called the right to be forgotten.
- The right to restrict processing of your data in certain circumstances.
- The right to data portability, allowing you to obtain and reuse your data.
- The right to object to our processing of your data, including objecting to marketing at any time.
- The right to withdraw consent at any time, where we are relying on your consent. That covers the consent you give as a Femily VIP client to our use of your health information, described in section 3.3, and any consent you have given to marketing.
You will not be charged for exercising your rights, and we will respond within one month. We may ask you to confirm your identity before we act on a request, so that we do not disclose your data to anyone else.
11. Age
Femily Pro and Femily VIP are for adults. You must be 18 or over to buy. We do not knowingly hold personal data about anyone under 18, and if we learn that a member is under 18 we will end her membership and delete her data.
12. How to exercise your rights, and how to complain
To exercise any of the rights above, or if you have any question about this policy or your data, contact us at admin@femily.co. We will be glad to help.
If you are not satisfied with how we have handled your data or your request, you have the right to lodge a complaint with the Irish data protection authority:
Data Protection Commission 21 Fitzwilliam Square South, Dublin 2, D02 RD28 Website: www.dataprotection.ie
We would appreciate the chance to address your concerns before you approach the Commission, so please do consider contacting us first.
13. Changes to this policy
We may update this policy from time to time, for example if we change how we work or introduce new services. When we make a significant change, we will update the effective date at the top of this policy and, where appropriate, let you know by email.
14. Contact us
If you have any questions about this privacy policy or about how we handle your personal data, please contact us:
Femily Limited Raheenteigue, Tinahely, Co. Wicklow, Ireland Email: admin@femily.co