Most women who train don't lack motivation. They lack clarity.
You show up. You work hard. But you're not always sure if what you're doing is actually right for your body, your sport, or your goals. You've read the articles, watched the videos, maybe even followed a program or two. But something's missing.
That something is personalisation and accountability. Generic programs don't account for your life, your sport, your body, or your goals. And trying to piece it all together yourself? Exhausting.
That's why we created Femily.
What is Femily?
Femily is a coaching membership for women who want to get stronger, train smarter, and feel confident in their approach to fitness.
It's not a 6-week challenge you finish and forget. It's ongoing coaching and support for as long as you want it.
At its core is weekly 1:1 support from Lucy and Orlaith. We'll help you build a training approach that fits your life - and stick with you as your goals evolve.
You'll also get access to our resource library, a private community of women on the same journey, and content curated to your interests.
The resources give you knowledge. The 1:1s make it personal. The community keeps you going.
What's Included
Weekly 1:1 Check-ins
This is what sets Femily apart.
Every week, you'll check in with your coaches — Orlaith and Lucy. Voice notes, messages, whatever works. We'll review how training is going, answer your questions, make adjustments, and keep you on track.
This is your time. Your goals. Your training. Your progress.
We'll use these check-ins to:
Understand where you're starting from and what you want to achieve
Build a training approach that fits your sport, schedule, and life
Review what's working and what isn't
Troubleshoot challenges as they come up
Adjust and progress your program as you develop
Keep you accountable
Guides & Resources
You'll get access to guides, templates, and resources covering the foundations of smart training - for example, strength, power, nutrition, recovery, cycle-syncing, and more.
Practical tools you can use immediately and keep forever.
The resources teach you why. The 1:1s help you apply it to you.
Private Community
You'll join a private Circle community with other Femily members. Share wins, ask questions, get support from females on the same journey - with content curated to your interests.
We'll be in there too. This isn't a group you forget about. It's a small, active space where people actually know each other.
Who Is This For?
Femily is for females who want to get stronger, train smarter, or feel more confident in their approach to fitness.
You might be:
Juggling training with a busy life and needing something that actually fits
Feeling stuck and wanting expert eyes on your program
Playing a team sport and wanting to get stronger, faster, or more resilient
Training for a specific event or goal but unsure if your approach is right
Returning to training after a break and needing guidance
Curious about how to train around your cycle
Simply wanting to understand the why behind what you do
You don't need to be elite. You don't need to have it all figured out. You just need to be willing to learn, show up, and do the work.
The Founding 10
This is the first time we've opened Femily to members. We're starting with just 10 females.
Why 10? Because we want to give each person real attention. With weekly 1:1 coaching, we need to keep it small. And honestly, we want to learn too - what works, what you need, what we build next.
As a founding member, you'll get:
The lowest price this product will ever be - future members will pay more
Direct input into what Femily becomes - your feedback shapes what comes next
A community of women who were here from the start - there's something special about being first
The Details
Monthly membership: €120/month (founding member rate, only €30 per week or the price of a coffee a day)
What's included:
Weekly 1:1 check-ins
Full access to educational resources
Private Circle community
Cancel anytime
Start date: January 12, 2026
How to Join
We're opening applications now. We'll review every application and select 10 people to join as founding members.
Applications open: December 30, 2025
Applications close: January 5, 2026
Membership starts: January 12, 2026
Questions?
How do the 1:1 check-ins work?
You'll connect with your coach each week. This could be voice notes, messages, or a mix - whatever works best for you. We'll respond within 24 hours.
Will I be coached by Orlaith or Lucy?
You'll be coached by both.
Do I need to have a specific goal?
Not necessarily. "I want to get stronger" or "I want to feel more confident in my training" are perfectly valid starting points. We'll help you get specific.
What if I'm a complete beginner?
Femily is about principles, not advanced techniques. Whether you've been training for 10 years or 10 months, you'll learn something.
Is there a minimum commitment?
No. It's month-to-month - cancel anytime.
What happens if I cancel?
You'll keep access until the end of your billing period. No hard feelings - you can always come back.